What do you actually know about the thing you are promoting is a question Carl Haavaldsen puts to his own readers, and it is uncomfortable for exactly the right people. Most affiliates could not answer it, and the post does not let them off.
Following up with leads is his other repeated theme, and he writes about it twice because almost nobody does it. He also asks whether a business can be built without a list at all, and answers more carefully than the usual insistence that it cannot.
Offline marketing gets a defence, which is rare in a place this focused on the internet, and there is a run of tool reviews that say what each one does rather than simply recommending it.
The blogging posts are for beginners and cover the empty page problem honestly.
News oddities appear throughout, from the world's last telegram to a whale stealing a catch.
Read the question about your programme. Then go and answer it.