Tom Thiessen explains blogging platforms and social tools through extended, deliberate metaphors rather than plain lists: Squidoo becomes an outpost sending soldiers, its individual lenses, out to feed traffic back to your main blog, a comparison he commits to and develops rather than tossing off in one line.
His backlink post breaks a genuinely large task, thirteen separate steps, into a sequence you can work through gradually rather than all at once, aimed specifically at someone with no budget to simply pay for links instead. A closing post treats blogging for money as an actual career requiring the same discipline as any job, comparing a blogger who only posts when they feel like it to an employee who only shows up on days they feel like working, and predicting neither one keeps their position for long.
The Twitter and Facebook posts stay more conventional, covering profile setup and follower growth in familiar terms found on many similar blogs.
Read the Squidoo and blogging-for-money posts for Thiessen's clearest, most original thinking. The Twitter and Facebook posts are solid but standard advice.