On-Page SEO Makes the Difference

Tom Head Dec 15, 2012 · 3 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

On-Page SEO Makes the Difference

This article will give you tips on how to set up a website’s on-page SEO the right way, so that your overall SEO strategy gives you the optimum results. By that I mean more traffic, but more than that a site that converts more visitors into customers and is looked at favorably by search engines at the same time.

On-Page SEO – What is it?

For search engine optimization, there are three main goals

Attract other websites to link to yours
Create great content that is of interest to visitors
Produce an on-page structure that is search engine friendly.

In this article we are interested in on-page structure.

Why is On-Page SEO Important?

There are many reasons why on-page SEO is important. Let’s look into the reasons…

Correctly done on-page SEO will create more traffic from search engine result pages. By having appropriate title descriptions. It will ensure that your traffic is more targeted and relevant. If you pay attention to your on-page SEO you will get more targeted and relevant traffic. It may even help you win a first page on Google search results.

This is big deal. If you make a conscious decision to pay attention to on-page SEO, your traffic will be targeted and relevant. Ignore it, and you get lower quality traffic.

On-page optimization is safe SEO — your website won’t be penalized by the search engines (unless you try keyword stuffing).

When you are diligent about on-page SEO, you end up with a website that is attractive to both search engines and visitors.

On-Page SEO basics

Determine the One Keyword You Want the site to be Known for – What is it? Not sure? Then you have a problem! That keyword should match what your business is really about. What Keyword best represents your business? Go no further until you have the answer.
Title and H1 Headings – In SEO terms the most important element of any post is the title. Try to make the Keyword for the post the first word of the title. Use this same keyword in your one H1 heading if it fits.
Internal Linking – Linking to other posts within your site. But only if it makes sense to create that link.
Meta Descriptions – Meta descriptions don’t help you rank in the search engines. But, they are very important in terms of search engine marketing. They are the text that search engines use to describe your listing. How you present your meta description is critical to the click-through rate of your listing.
H2 Headings – H2 heading tags help search engines know what the post is about but don’t carry much SEO weight. Don’t overdue H2 headings a few in a post is adequate.
Bolded Keywords – Bolding your keyword on your Post has a little of SEO weight. Just do it once.
The Nofollow Attribute – The nofollow attribute is a simple statement you can put in your anchor link that tells Google not to pass page rank, anchor text, across the links.
Image Alt Tags – All this tag does is tell the search engines what your images are about. It also tells them that your content might be richer than just a text post.

On-Page SEO – Conclusion

For more information see what Google says about On-page SEO.
On-page SEO should part of your original site design. But is easy to get it right after the launch. So no matter where you are in the developing your site, just do it now and see the benefits.

Imagine working less than a hour or two per day and attract dozens of leads each day. Imagine converting many of those leads into new team members without ever pestering your family or friends or making a single cold call to a tire-kicker. Imagine finally embracing a proven attraction marketing system literally guaranteed to produce a result once you have it setup.

Discover exactly what it takes to painlessly and profitably attract and generate all the fresh leads you and your team could ever handle. check out the Empower Network platform.

Check out this article for more On-Page SEO information .

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Tom Head