Rockstar MLM Recruiting With Attraction Marketing

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

What Is Attraction Marketing?

Attraction marketing is the process of attracting customers, leads and prospects to you by leading with value.

Are you still trying to SELL your products and recruit people into your opportunity without much success?

You are already sold on the concept of Network Marketing, and maybe your part of great company. You know the product line, the comp plan, and have set some goals for what you want to accomplish for yourself and your family…

But, things aren’t going as fast as you would like…

Talking to family, friends and co-workers have left you feeling frustrated and you feel like you’ll never get your business off the ground…

You may have run advertising or purchased “business opportunity leads” only to find tire kickers and people looking for a job, not a business. Or worse, someone who doesn’t even remember asking for information on a home business.

The Attraction Marketing Model

The only way to build a profitable network marketing business (the slow way) is to get the product, service and business opportunity in front of at least two new prospects per day.

If you really want to take your business to the next level (the fast way) you will need to expose the business to at least 100 new people per day.

The question is: How will you make this happen?

Even if you have a huge warm market list of family and friends, eventually you and everyone on your team will have contacted every one you know.

Now what? And that is where you must learn the art and science of marketing, prospecting and recruiting.

Perhaps you should stop selling and start using an attraction marketing system designed to make it easy for to people buy.

Because people love to buy things, but hate being sold. Right?

A lot of organizations and companies are still teaching business building strategies that are outdated. Some old school business building strategies include:the 3 foot rule, talking to friends & family, buying leads, having home parties, hotel meetings, coffee shop meetings, and cold calling/phone prospecting.

These strategies are taught because they are simple and duplicatable. However, approximately 95% of marketers who only apply these strategies fail in their business because they don’t have the knowledge and skills that are necessary to succeed in today’s competitive marketplace.

Success in Network Marketing is obtained by doing things that help to differentiate you from the crowd and this is accomplished through attraction marketing.

Attraction marketing is doing certain things so that people come to YOU versus you seeking them out.

So, how do you Get Leads and Prospects coming to you?

MLM Attraction Marketing Explained

MLM attraction marketing has changed the dynamics of the industry in just one or two short years.

Rather than teaching your team to “prospect” everybody who can fog a mirror and direct them to the company website or inviting them to a business presentation (which thousands of other people in the same company are doing), attraction marketing is more about branding yourself as the leader others are looking for by providing value to others.

MLM attraction marketing leads with value-based content, information that people are essentially looking for, and then guiding them to learn more. Attraction marketing attracts qualified leads to your business so you don’t have to chase them. Which allows you to forget about “selling” and focus on “serving.”

You can use attraction marketing specifically in network marketing by leading with what other network marketers want… which is TRAINING.

You want to share your knowledge and any resources that can help them solve a problem, such as how to find qualified prospects for their business without chasing friends and family.

You lead with value first then establish and maintain a relationship. You show them what they are missing by being the person they want to become… a successful, respected leader.

Attraction marketing is about branding yourself as a LEADER … as someone who has value to offer other people. You brand yourself as someone who can show other people how to get what they want…

… and in that process, people will gravitate towards you like a magnet since you possess the value they’re trying to find. You provide solution to their problems.

The leaders in your company, the one walking across the stage at collecting the big checks, are all using attraction marketing in one form or another. They are offering support, resources and training beyond what the company provides.

Attraction marketing will bring in people outside of your warm market who are actively looking for the information and products you are offering. MLM attraction marketing leads with “value-based” content… information people are already seeking out.

Only after you’ve helped them are they open to learn more from you and then you are able to direct them to learn more about whatever it is they need a solution for.

Your solution for helping them get leads and prospects coming to them could be the the attraction marketing system you are using.

Online MLM Attraction Marketing Systems

Online attraction marketing systems have turned the world of traditional network marketing on its head. The old fashioned methods of pounding the phones, holding meetings, pitching your business to leads and trying to turn your friends and family members into business partners have seen their last days. There is a better way!

The internet changed everything for us. It opened the door to a whole new reality; and the whole new possibility of building a global business, from our home (wherever that may be) with our computer.

Your business creates income for you WHEREVER you are – at the beach with the family; playing at the park with the kids; sleeping; or even at home in front of the computer…

All the while, you are offering solid products and services that assist others; and helping those who also want to create what you have – a TRUE win-win!

By personally branding yourself using web sites, blogs, videos and social networking such as Facebook, Twitter and email marketing – a home based entrepreneur can attract like minded people who resonate or relate with their story, their background, their hometown, their college or high school… anything really and it helps them build their list of contacts, share their business opportunity and the value they can bring to the new member. ~ Franco Gonzalez

By harnessing the power of the Internet, social media and your own blog you have the ability to reach hundreds, if not thousands of people per day and begin to build new value based relationships with them.

A good attraction marketing system seeks to attract people who are already in the market to come take a look at what you have. How much of your time do you spend pitching your product, service, or opportunity to everyone you meet, most of whom probably have no real interest in what you have to offer, or worse, need convincing?

Relationships are the essence of a home based business. Your home based business will thrive when it’s built upon principles of relationship building rather than convincing. People want to choose who they join, they want to be mentored, not convinced or sold.

Wouldn’t you rather use a marketing system do the sorting for you, and bring people to you that are interested in the same things you have to offer?

This frees up time you can be using toward cultivating relationships with those you have a much better chance of wanting what you have to offer. And, you don’t have to waste your time on tire-kickers, looky-lou’s or anyone else that is not ready and serious about getting started in a MLM business.

An attraction marketing system will have qualified prospects contacting you asking questions on what you do and how they can join. Being contacted, instead of doing the contacting gives the you a major advantage.

You are looked at as a leader, consultant, and an expert in what you do. Being in that position allows you to attract interested prospects instead of chasing family, friends, and strangers.

Attraction Marketing Is The FUTURE of Network Marketing

Attraction marketing is perfect for anyone in the network marketing or multi-level marketing business.

There are many MLM attraction marketing systems that can help you get on the right path. These are built to give you content for your subscribers as well as a constant supply of products that can help solve their problems and help you to generate revenue.

Empower Network is (In my opinion) the very best MLM attraction marketing system. One reason is because it does more than just supply products, training and done-for-you blogging platform. It also provides a vehicle to live the life others only dream of while serving others.

Bottom line – if you want to take your business to the next level fast – start selling YOU. Start attracting people by leading with value first, make a connection, and then… if there is a win-win to be found… share your opportunity.

The people you attract will not only be those wanting to buy your products; they will also want to benefit from your success and join your network marketing business.

You can get everything in life you want if you help enough other people get what they want. ~ Zig Ziglar

To Your Success,

PS: People ask me, where can I learn the basics of attraction marketing? For me, it all started with this very easy to read book, highly suggest you watch the free videos and get the book if you want to learn more.

Discover a Simple Formula to Generate More Leads, Put Thousands in Your Pockets, and Build Your MLM Business Lightning Fast…

…without Prospecting, Cold-Calling, Buying Leads, Chasing Family & Friends or Getting Rejected Ever Again!