Nobody starting an online business can tell you what a niche actually is, and most advice assumes you already know. Sue Fisher goes back further than that: what a blog is, what content means, why value to a reader has to arrive before anything you want from them.
Goal setting gets the most careful treatment. There is a six step formula and, more usefully, a piece on the myths that stop people setting goals at all, which is the one to read if you have written the same list three times and abandoned it.
The lead generation material names platforms and says how each behaves. Twitter chats you can join if you actually take part rather than dropping affiliate links, and what happens to an account that treats a social network as a billboard.
Desiderata turns up in the middle of all this, which tells you something about who is writing.
The posts run long and repeat their key points, so read one properly rather than skimming four. Begin with the niche post if you have a product and no clear idea who it is for.