How To Market
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
How To Market
How To Market – Online Secrets That Aren’t Secrets
Anyone can search keywords online. Open up your browser, type in the word, and you generate a list of pages indexed with your keyword. Well, what is so special about that?
The number one search for my keyword “how to market” was linked to a site growing in popularity: mashable.com.
The article gives tips on how to market your small business with no budget. How did this page get to number one? Obviously, they are going to reveal the hidden secrets of free marketing. If you don’t have a budget, you probably don’t have money to do that activity. Well, there is free marketing and paid marketing. If you have no budget, you most likely will engage in free marketing.
So, let’s take a peek at the main topics for this article.
- Become An Expert
- Cultivate Super Users
- Ensure People Can Find You On The Web
- Offer Ad-Funded Payment Options
These are the main topics. I bet I could brainstorm a sound thought for each topic without even reading the article. I can do that by relating my own experience and the experience of others whom I know firsthand.
Example: I am an expert in international tax for individuals. I surround myself with people who are super users of the technology that calculates tax for clients. Although our website is static, a keyword search for “Global Mobility Tax” will find our site on the first page. Now, number 4, we don’t do at all; this is an area that we could work on.
You are probably curious to know what the number 2 link was?
Surprisingly it was the Marketing category of the U.S. Small Business Administration website.
How To Market – The Real Secret Behind Success
So, what is the real secret of learning how to market online? Because that is what the buzz is about, right? How to market online?
There is so much free information in cyber space. If I wanted to study SEO, I could likely find a free course or free material in my back office of my hosting provider. If I use HostGator, for example, there is likely a tutor module that can teach me the nuts and bolts of SEO.
If I want to learn how backlinking can increase my page ranking, I can search online and will find a long list of free material on Youtube and other sites.
So, back to our question: What is the real secret behind how to market with actual success?
Well, you have to look past all of the technical aspects of marketing and reach beyond the processes and procedures of getting your keyword to show up on page one of an internet search.
If you haven’t guessed it yet, it’s core to success in any venture.
MISSION. VISION. GOALS.
How To Market – Eight Core Steps
I attended another powerful training tonight with Empower Network. Think about it. What is it that makes Empower Network and other companies attractive?
People know about the products that we sell. We sell high end internet marketing education that is taught by the top earners in the industry. These top earners share golden nuggets that they have accumulated over the years. They share their stories of failure and success. They genuinely want people in their teams to succeed.
Dave Wood shared the hidden secret behind building a massive organization. Right, so many people have looked at Empower Network waiting for the company to die off just like Zeek Rewards went out.
Here is what the difference is!
We all have a brother, sister, cousin, aunt, or uncle who is always coming by with the next latest and greatest product. The conversation is always the same.
“Really, I found the opportunity that is going to free me from my financial troubles!”
Why is it that we don’t believe them. We love them and show our support by listening to their presentation and agreeing with them that this is the chance that will take us to the stars. But, do we believe them? Why not?
Dave Wood, co-owner of Empower Network, shared the secret with us tonight.
BE CONSISTENT IN YOUR MESSAGE
We know that Tony Rush is a top earner in this business. He is where he is because HIS MESSAGE IS CONSISTENT ALL OF THE TIME!
If you find yourself changing your message every 3 weeks or so, nobody will want to team with you because you are NOT CONSISTENT.
The message at Empower Network has always been the same:
GET 2 SALES A DAY AND FOLLOW THE 8 CORE STEPS
Even if you are not getting 2 sales a day, this is the message that you believe in. At the same time, you follow the 8 core steps.
The first 4 steps give you the knowledge and know how you need to start producing sales of the internet marketing products. The last 4 steps then build you up as a person so that you can begin crafting your own leadership style to get you ready to build an organization or a team.
So, what are the 8 core steps?
- Setup Your Merchant Account
- Blog Daily
- Market Daily
- New Member Coaching
- Tune Into “The Empower Hour” Every Week
- Listen To A Daily Audio
- Read Daily
- Attend All Events
In closing, here are some key statements to keep in mind as you uncover the hidden secrets that reveal how to market effectively online with Empower Network.
STAY CONSISTENT WITH ONE MESSAGE
CHOOSE A MESSAGE AND BE CONSISTENT
DON’T CHANGE YOUR MESSAGE, IMPROVE IT
CHALLENGE YOURSELF TO BE BETTER AND THINK BIGGER
CHALLENGE YOURSELF TO BE CONSISTENT
CHALLENGE YOURSELF TO SPEAK MISSION, VISION, GOALS AND LIFE ALL THE TIME
BE CONSISTENT
GET CLEAR ON YOUR DREAM
STOP MAKING EXCUSES FOR WHY YOU CAN’T DO IT
FIND THE REASONS WHY YOU CAN
BELIEVE IN PEOPLE
BE CLEAR IN YOUR MESSAGE
KNOW THAT YOU CAN DO THIS