Breaking a New Year's resolution usually ends the conversation, and Stacey Kaufman wrote a post about what to do next instead. That instinct runs through her goal setting material: a bucket list challenge, ways to reward yourself when you reach something, and a not-to-do list, which is the item most people have never considered writing.
The fitness posts are hers in a way the marketing posts are not. A strength workout you can finish in twenty minutes without equipment. A kettlebell session laid out move by move. Heart rate training zones explained for somebody who has been guessing. Whether to eat before or after training, and how a woman's requirements differ from a man's.
The marketing side covers YouTube, Twitter, search and affiliate work, and the most useful of those argues honestly about banner ads, since half the internet insists on them and the other half refuses.
Take the workouts and the goal posts as a pair. They come from somebody who treats a business and a body as the same discipline problem.