Do not throw up on people. That is the instruction, phrased exactly like that, in a post about approaching anybody with an opportunity, and it stays in the memory rather better than the polite version would.
The traffic posts are sensible and slightly technical. He explains that the number of links stopped being the thing that mattered once the search company changed how it weighed them, and that relevance and quality now decide it, which matters enormously if you are promoting a page identical to thousands of others.
The rest follows one corner of the industry closely. There is coverage of a penny auction business collapsing and a competitor's formal response to it, a change to a compensation plan reported as news, and a long audio interview with a company's science officer summarised into notes.
Eight posts. Take the recruiting one for the phrase and the traffic ones for the argument about link quality, and read the company coverage as an insider watching an industry rather than as reporting.