How to Improve your ad writing skills

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

How To Improve Your Ad Writing Skills

Author: Daniel Kanuck

How are your ad writing skills? Do you struggle with coming up with creative new ideas to help get your name out there? If there’s one thing that I do know about advertising, it’s that you need to be an effective copywriter. Most business owners write their own ads and it’s nothing short of a disaster.

You see most business owners think that they can just run an ad and have droves of people rushing into their business almost effortlessly. Nope, it doesn’t work like that. The fact of the matter is that, in order to have a good ad, you need to focus on the 3 main parts of your ad: the headline, the body, and the close.

Ad Writing: Focus on the 3 Main parts of the Ad

Now I’m you’ve probably heard this lecture before, but before I begin, I just want to let you know that the form of advertising that I’m involved in is probably different from what you are currently doing. The form of advertising that I’m talking about is direct response advertising. With direct response, you’re focusing on getting an immediate response.

This is totally different from “getting your name out there”. With direct response, your ad either works now, or it doesn’t. With this model, you hold your advertising accountable, instead of hopelessly waiting for a prospect to respond. With that being said, let’s take a look at some of the elements that will make or break your ad.

Ad Writing:  The headline

The headline of your ad is really important. This is the first thing that your prospects will see when they open up the page that has your ad on it. Your headline should do the job of telling your prospects what’s in it for them. You only have a few seconds to convince your prospects stay on your ad, so your headline has got to be compelling.

You can assimilate your headline to a TV ad. When you are watching TV, I’m pretty sure that you flip through the channels relentlessly. Your headline faces the same pressure. If your ad doesn’t do the job of keeping your prospects on page, then your ad is as good as dead.

Ad Writing: Body Copy

Now once you’ve written an effective headline, you have to know focus on the body copy. The body copy should expound on the theme of your headline. Give more information about what you can do for your prospects, and leave your contact information at the bottom of the ad.

Ad Writing: Call to Ation

You should direct your prospect to a website where they can reach you. Not everyone responds in the same way, so offer multiple modes of contact. You will more than likely get most of your response a website, but you could also offer the option to connect with you through a 1-800 number.

The bottom line is that your ad has to perform and do the job of getting prospects to respond to you. And if you focus on response, I think you will sleep easier at night – because you know whether or not your ad is effective immediately. Keep these tips in mind when marketing your products and services.

Good luck with marketing your business.

Article Source: