A man ran a till at a discount store and spent two minutes with each customer, and those two minutes changed some of their lives. Ron Gage writes that story up and draws the lesson he wants from it: the position you occupy counts for far less than whether you choose to do the thing that matters in front of you.
His marketing posts stay practical and assume a small business rather than a marketer. He puts search optimisation into the budget conversation rather than the tactics one, arguing that leaving it out hands competitors an advantage that gets expensive to reverse.
The email advice starts from the question everybody has and nobody asks. With the volume already landing in every inbox, how does yours get opened at all? He works through what improves the odds, one step at a time.
There is a walkthrough for setting up a group page on Facebook, and an account of a three week reset programme aimed at losing weight without going hungry.
Read the cashier post. It reframes everything else on the blog.