Most of your followers never see what you post, and a large share of the accounts on a social network are not real people at all. Jon Farnham reported both, quoting the platform's own filings, and then went on writing about how to market on it anyway, which is the honest order to do those things in.
His traffic post is the most practical thing here. It lists routes to a first hundred visitors a day without jargon, including answering questions on a public forum, and it is aimed squarely at somebody who has published and heard nothing.
A companion post covers getting traffic without depending on a search engine at all, which reads differently now.
He also writes about perishable content, which nobody has solved: most of what you publish socially is dead within hours.
News reposts fill the rest, from a court ruling to what space apparently smells like.
Take the traffic post, then the one on fake accounts.