84% of people don’t get to see your Facebook posts
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
84% of people don’t get to see your Facebook posts
The social media brand cycle usually starts with the creation of a facebook page. You create it and then wonder why your engagement is low or why you’re not get the virality that you want. It’s not your fault as 84% of your fans don’t get so see your facebook posts. Even facebook people, if they are honest, will tell you only 16% of fans see your facebook posts.
According to Ari Herzog “Part of the blame rests on your shoulders for focusing on the number of fans. That’s just a number and numbers don’t mean as much as names. Anyone can click a like button; it takes a fraction of a second. Focus on the fans who interact with you, whose names frequently like, comment, and share what you post. Focus on the fans who love you and not the ones who merely like your page.”
“The rest of the blame rests with EdgeRank, a Facebook algorithm that determines what every user will see in their news feed. Based on the three variables of affinity, weight, and time decay, it is this formula that is the cause of 84% of your Facebook fans to never see your page updates. Simply stated, Facebook assumes the lack of your fans’ liking, commenting, and sharing is enough reason to not show your updates to your fans.”
Ouch. Reality is often a bitter pill to swallow.
1. Try to get more likes and comments with every post. Every post that doesn’t get responses lowers the value of your page. Ensure everyone who posts to your page knows this and is capable of doing the next bullet item.
2. Explicitly tell people why they should like and comment on your posts. This directly correlates to increased metrics.
3. Consider Facebook advertising or showing your page posts as ads to increase the number of fans. Then increase your engagement tactics so you can reach a higher percentage of new fans.
4. If nothing works to engage fans on your Facebook page, remember that lower visibility may increase your cost per customer and directly correlate to losing profit potential. Maybe your page should die and you should use Facebook advertising alone to send people to your website to reduce the number of steps and save costs per customer.
What do you think? Do you think 84% of people do not get to see your Facebook posts? Leave your comments below.
Hey, while I have you here, would you like to finally get rid of social mediocrity and create more time and freedom in your life? The solution is HERE. Let’s fight the forces of evil together. You can do that right here. One decision is all it takes.