Hip-hop gets read closely here rather than reviewed, which is unusual anywhere and stranger still on a marketing blog. Racquea Nuriyah Bey works through lyrics line by line, asks whether one rapper has earned the title people keep giving him, and treats an album release as something to argue about rather than to rate.
Her essay marking the anniversary of a famous speech is the most personal thing on the blog. She writes as an African American with a great deal to say and warns you at the start that it will take a while, which it does, and which it should.
Meditation runs through everything. One post describes using a short lying-down relaxation to get through morning sickness, far more specific than the usual advice to breathe.
The marketing posts on list building and attraction marketing are competent and clearly the day job.
Come for the cultural writing. It is the reason this blog is not interchangeable with any other.