Downtown Orlando on a Friday night puts thousands of people on the pavement, nearly all carrying a phone and around half of those carrying a smartphone. Nick Roman starts his mobile marketing post from that observation rather than from a statistic he read somewhere, and the codes and text messaging material follows from what he can see out of his own window.
His traffic post makes a quieter point that holds up. Everybody is a marketer whether they use the word or not, and the estate agent posting listings and the shop advertising in a directory are doing the same job from different angles.
There is a first day account of a twenty four day nutrition programme, written before he knew how it would go, which is the right moment to write one.
A post on a proposed tax rule sits well apart from the rest.
Read the mobile post if you run something local and have been treating phones as somebody else's problem.