Mikayla Martinsen

Mikayla Martinsen introduces herself as a thirty seven year old work at home mom with two kids and an unembarrassed love of Twilight and True Blood, a small detail that keeps the rest of her more structured marketing writing from feeling impersonal.

Her content series walks through five specific goals for blog posts in order, covering pre-selling a product without pushing it and ranking in search engines through deliberate keyword research, treated as a sequence to follow rather than a single list of tips. A separate post distills leadership lessons from Starbucks CEO Howard Schultz's own book, adding her own MBA research into the company and noting that his emphasis on empathy and transparent communication translates well beyond coffee shops.

A post on dealing with negative family members leans on a teleseminar with Lisa Nichols, recommending readers stop trying to convert relatives who are committed to staying negative rather than spending Thanksgiving arguing with them.

The content creation series rewards reading in order if you run a blog yourself. The Schultz leadership post stands on its own.

About Mikayla

Mar 14, 2013 · Mikayla Martinsen

Hello and welcome to my Empower Network blog! That’s me (to the left), Mikayla Martinsen. I’m a 37-year old WAHM (Work At Home Mom) with two amazing kids. My kids are the…

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7 Backlink Building Methods You Should Be Using

Jan 3, 2012 · Mikayla Martinsen

Links to your website (i.e. backlinks) are a critical factor in how your website ranks on the search engines and how much organic traffic you’re able to generate. In a nutshell, Google…

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3 Tips for Dealing With Negative People in Your Family

Nov 24, 2011 · Mikayla Martinsen

I was recently a part of a teleseminar that featured Lisa Nichols, a self proclaimed “Non-Negotiable Change Agent.” Lisa is well known for her part in the movie “The Secret” and has…

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Creating Content for Blog Excellence: Goal #4

Nov 10, 2011 · Mikayla Martinsen

We’re now on part 5 and goal #4 of my “Creating Content for Blog Excellence” series, which is all about creating content that serves a purpose. As a home business owner, the…

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Creating Content for Blog Excellence: Goal #3

Nov 8, 2011 · Mikayla Martinsen

I’m coming to you with part 4 of my Creating Content for Blog Excellence series – all about creating content with a purpose. I’ve outlined goal #3 below – ranking in the…

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Leadership Lessons from Starbucks CEO Howard Schultz

Nov 1, 2011 · Mikayla Martinsen

Starbucks CEO Howard Schultz, has a book out called Onward: How Starbucks Fought for Its Life without Losing Its Soul. In it, he attributes several leadership keys to the transformation of his…

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