Anybody selling something is in the problem solving business, and you cannot solve everybody's problems. Michal Hynson takes that from a training call and turns it into a sequence of questions about the person you are actually trying to reach. Where they live, what they earn, how old they are, and only then what you would say to them.
The most personal post came out of a difficult day with allergies, two small children and a pregnancy, and ends up being about what jazz did for her that evening. It is short and it is the reason to remember the blog.
She works through a famous book on dealing with people a day at a time, which is a better way to read it than in one sitting.
The company review sets out the structure plainly, including how commissions travel through a downline.
Read the marketing plan post if you have a product and have never described who it is for.