SMALL BUSINESS INTERNET MARKETING
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Many people are looking to small business Internet marketing to make money, to create some additional income, or as a new career.
Too many people think that online marketing is about building a pleasant website and sitting back waiting for the money to roll in.
It takes a lot of work and patience to achieve results and that means working on your website on a regular basis.
First your website must contain keywords, but if you sell shoes, you’ve got to understand that if someone puts the word shoes into a browser, millions of results will come up.
Here is where long-tail key-phrases come in. They are phrases which contain more than one word. They are in essence phrases that somebody will put into a browser, for example “leather shoes”.
So if you have leather shoes as a keyword you’re going to be somewhere in the result. Long tail keywords are vital in getting found on the internet and Google gives a keyword tool that you can use for free to find these often-used phrases.
If you put in the words “leather shoes”, Google will display an inventory of phrases built around that phrase and also tell you how frequently a specific phrase is used on a monthly basis.
It is a good free tool to start out with, but there are more, better keyword finders that can be used, but you’ve got to pay for them. The Google keyword tool will return phrases like “red leather shoes”, “where to buy leather shoes” etc. It is up to you to decide which long-tail key-phrase phrases to use.
It’s best to go for somewhere in mid range of search phrases, say three thousand to six thousand searches/ month. Any quantity of searches greater than that may have too much competition.
Your target is to get on page one of Google’s search results which is not easy. This is in spite of what plenty of marketing “gurus” tell you.
Google likes websites that are regularly updated and contain applicable content. So get into the practice of writing at least a 5 hundred word article every few days, which is keyword-rich.
Use your keywords inside the first few words of your opening passage and again in the closing paragraph. Depending on the length of the essay, use the phrase two times more.
If you are employing advertising through Google Adwords, this may also help Google to serve more targeted advertising to your website.
Getting back links is a pain. Most website owners outsource this job as fast as they can. The only possible way is to get into the habit of finding important DoFollow blogs and adding nicely-written, informative comments to 10 of them daily. Google knows about link farms and penalizes for their use. Don’t have anything to do with them, they’re a waste of money and will do not do any good. You might utilize a WordPress plug in like ABC for finding a posting on DoFollow blogs immediately.
The best way to get back-links is thru marketing articles. This is because many article directories will need to have at least a single link to his / her site. People will be needed to submit handy articles to article marketing sites or to other sites using a ‘hub’. This is usually inexpensive and saves time.
Small business Internetinvolves lots of other systems.
We can’t cover all of those here but the above points are the most significant and most cost-effective for getting started.
There is no question that small business Internet marketing is the New Game. It can be very overwhelming about where to start.
The Empower Network provide a total system to start a home based business on the Internet. One of the unique aspects is the concept of a community blogging platform. Other training includes various marketing techniques, blogging training, Life skills, and a full spectrum of other training. There is a low cost fee to get started.
Check out The Empower Network by clicking on the link below, watch the video, and sign up. You will be well on your way to starting a small business Internet marketing.