Todd Rutledge splits his time between two completely unrelated businesses on the same blog: internet marketing tactics like safelists and SEO, and modular home construction and real estate advice specific to Jackson, Michigan, with no acknowledgment anywhere that these two audiences might never overlap.
The Michigan real estate posts stay genuinely local and specific, recommending private sellers over agents for a lower price and listing exact qualities to expect from a modular home builder, quality construction skills and material transparency chief among them. The internet marketing posts cover more familiar ground, explaining safelists as an opt-in email exchange system and recommending massive blogging platforms as one approach to ranking a site, standard advice for anyone starting out online.
A closing post on Google Plus treats the platform as a genuinely promising business tool rather than dismissing it as already fading, listing its Facebook-like features in specific, checkable detail.
The Michigan housing content and the internet marketing content read like two separate blogs sharing one address.