Article Marketing Strategy Basics to Get Eyeballs on Your Content (Pt 2)
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Four Article Marketing Strategy Tactics To Generate Reader Curiosity Each And Every Time Part 2
As I pointed out in my last article, I am going to be going over 4 critical article marketing strategy basics designed to give you the platform of creating eager readers for your content and potential members of your business.
Today I going to be going over the last two. I hope you enjoy!
Content and Article Flow-Article Marketing Strategy # 3
A catchy, attention-grabbing title is the first thing your reader will see. Make sure you research and think hard on your title as this is your introduction to your reader. He or she needs to feel like you are speaking with them face to face with the title. You have about 3-4 seconds to convey to them that your content is worth reading.
Next is the body of the article. This is the place your article needs to be badass. This is where you want to step up and deliver on the promise you started with your title. This is where you need to provide your reader with as much value, detail, tips and strategies that will help them in whatever they are looking at doing (i.e. solve their problem).
By educating them on their options, you’ll not only earn the reader’s respect and attention, but you will be branding yourself as an authority in that particular field. This will begin to entice others to share your articles and eventually generate sales for you.
The most overlooked article marketing strategy: Resource Box.
A resource box is typically found below the article itself. It is recommended that they be about five or six sentences depending on the preference of the directories that you are submitting them to.
Here are the crucial elements to be incorporated in your resource box:
First, introduce yourself and a little bit about you. Be truthful and honest about your description and perhaps touch a little bit on your accomplishments in a convincing sentence. Don’t go overboard, just let the reader know that they are learning from a reputable person.
Secondly, include your website URL or your blog URL. You are in essence inviting your reader to learn more about you, your business and perhaps you can even capture the reader’s e-mail address and start to build some trust and a relationship with this person.
People do business with people they Like, Know & Trust!
Call to Action-Article Marketing Strategy #4
The last article marketing strategy approach that I want to share with you is the need to have a call to action for your reader. Regardless of whether you are attempting to be persuasive with your article or informative, you would be remiss not to include some sort of a call to action at the end of your article.
This doesn’t need to be an in-your-face command, but you do want to simply suggest that your reader do something to take desired action.
Have a look at these examples:
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Well, there you go, the 4 “article marketing strategy” basics you need to apply to get your subscribers to shout YES to your offers!
Just keep in mind to offer more value to your reader than you expect to get in return. Through this, you will not only garner respect from your readers, but you will also slowly begin to amass a following of loyal readers, buyers and people willing to associate themselves with you and syndicate your content all over the Internet!
**NOTE: Since I’ve preached to you about the importance of a good Call To Action, why don’t I practice what I preach and have you on the Free Video on the Upper Right!!