Start Acting Like A Child And Market!
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Start Acting Like A Child And Market!
Do you ever wonder why David Wood is so successful?
- Magic?
- Hypnosis?
- Likeable?
Don’t you think he acts like a kid sometimes??? Well guess what?
“Start acting like a child!”
When’s the last time you heard that? Probably never, right.
Well being childish is a bad thing if you make childish decisions, however have you concerned that if you start acting like a child, it could make you be a better marketer?
Children Are Fearless
Have you noticed how a three-year-old will try anything? They have no fear.
Children have not yet developed that inner recording that plays through all the terrible things that could go wrong when considering something new. They just do it.
Adults see a new idea and think, “What if this happened, and that happened, and this went wrong … this sounds way too risky.”
While you are busy doing the risk analysis on spending on a product or calculating the risks involved with a new idea or project, your toddler would have completed it and moved on to 3 new things.
So how does this apply to your marketing?
Marketing is all about balancing the creative with the analytical — the “art” with the “science” but some of the best marketing concepts come from off-the-wall ideas that may seem silly at first.
Being a creative marketer takes a willingness to try new things without fear.
Sometimes you succeed and sometimes you fail, but you move forward faster than those who let the “I’m scared” voice hold them back.
Children Are Exhaustingly Curious
What are the most commonly-used words in a child’s vocabulary?
If you said “why” and “how,” you win a cookie.
Parents and teachers will tell you that kids ask questions all the time. They want to know why things happen and how things work – that’s how they learn.
They are inexperienced at dealing with the world around them and don’t have the experience-based knowledge that you have.
This very same attitude can help you become a master at delivering content to your customers and prospects. You and your team are experts at what you do regardless of what business you’re in.
You have expertise that someone else wants to learn. This is your opportunity to step back and release your inner child.
Look at your company’s products and services and start asking “why” and “how” things are done.
After doing this for a while, you’ll find yourself with an unending supply of blog topics, ebook ideas, video concepts, and other content ideas that can provide powerful fuel for your marketing campaigns.
What’s even better is the fact that you will be answering questions that your customers and prospects are actually asking.
Children Are Good at Breaking Things
Kids destroy things. Give your brand new smart phone to a toddler and see how long it lasts.
In all fairness, it’s not really their fault. (Remember being fearless and curious.) Taking things apart and exploring all the possibilities is how they learn.
Ask any talented engineer how they got started and chances are they will tell you how they took things apart as a kid just to see how they worked.
Your marketing is not so different. Are there things about your business or products that you can try to “break,” to see what happens? What are some of the difficulties your customers may encounter?
What are some “broken” aspects of your industry that need to be exposed?
These are all awesome opportunities to help people. It’s also a great opportunity to create some controversy. Both can be excellent tools for generating traffic and authority for your business.
Children Tell the Truth
Ever been embarrassed by how “honest” your kid can be? I’m sure your 4-year-old didn’t mean to say “that man is scary”…
While this unflinching honesty can be embarrassing, telling the blunt truth can also help you better promote your products.
Don’t Grow Up Too Fast
You’re a professional. You need to show leadership and demonstrate good judgment. But don’t be afraid to act like a child, once in a while.
Try new ideas without fear of failure. Ask lots of questions. Uncover what’s broken, and be bold about telling the truth when you find it.
With this attitude, you will enjoy a never-ending flow of content ideas, campaign concepts, avid followers, leads, and customers that trust You.
Now go out and play! Start acting like a child and market!
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