Tech Thursday #5

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Woohoo!  I’m sure happy it’s Tech Thursday!

High tech in low and old tech that just won’t go!

Fresh tech just beats the snot out of another stinky perfume sample

In the October issue of Marie Clare magazine for the UK, Dolce and Gabbana perfume is being advertised with a video ad.  The ad has been inserted in a few thousand copies of the 396-page issue, on pages 34 and 35.  It features a 45-second video ad including sound, which plays when the reader opens the page.  The video screen is no bigger than an iPhone.  How tremendously cool is this application of tech?

OK, the hunky guy isn’t bad either….but the tech is the reason we’re so interested (nudge nudge wink wink).

The video screen is powered by a rechargeable battery that can store up to 45 minutes of video.   Video magazine ads have been used in several countries around the world so far, including the U.S., Spain, and Russia.   One recent ad was for Bacardi, in Russian Vogue.  I guess if you want to export vodka to the Russians, you gotta do something very different.

Story and image via: electronicproducts.com
View the video here.

There’s a light in the darkness….

From Snopes, here’s an article snippet about tech from 1901:

“Today you’ll find a remarkable light bulb burning bright at a fire station in Livermore, California. It hasn’t been turned off since 1901, shining around the clock save for a  few brief interruptions) for nearly one million hours now. The Guinness Book of World Records, Ripley’s Believe It Or Not and General Electric agree the four-watt, carbon filament bulb is the longest‐living in history, despite two moves and a few power outages during its lifetime.

Many theories have been advanced to explain the Livermore bulb’s longevity, the primary factors most often mentioned being its perfect seal (which maintains the vacuum and keeps the filament from disintegrating), its low wattage (which keeps it from burning hot), and that it is not subject to being turned off and on.”

See a video article about this (also courtesy of Snopes, although I remember seeing it elsewhere–btw I live in Livermore).

Have a fantastic day!

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