Quick Dirty Search Engine Optimization Tutorial

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Quick  Dirty Search Engine Optimization Tutorial

Getting your website to the top of the search engines is crucial for a thriving online business. Unfortunately, very few people really know how to do this. In this tutorial, you’ll get a “crash course” in what to do to get your website to rank highly. We’ll cover all the basics in an easy to understand manner so you can apply what you learned right away.

Keyword Research

Keywords are the words that your user types into Google to try and search for websites. What keywords do you want to rank highly for? It’s important to choose what keywords you want to rank for before you start optimizing your site.

See how much volume keywords get using the Google Keyword Tool.

Optimize Your Title Tag

The next step is to optimize the title tag on your website. The title tag goes between the head tags and looks like this:

Make sure your main keyword appears once or twice in the title. If you have a secondary keyword, put both of them in the title. Don’t have any keyword more than twice.

Optimize Your Site

There are many other factors that are important for onsite optimization. Two of the big ones are your header tags and your keyword density.

Use

for your headers. In between them, make sure you mention your keyword at least once.

Use your keyword often in your text, but don’t make it sound weird to do so.

These two factors have an influence on Google, but not nearly to the same degree as before simply because people abused the system.

Get Quality Backlinks

The next step is to get good backlinks from sites that are related to yours. There are many ways to do this. Here are some of them:

• Submit free press releases

• Offer to write articles for other sites in exchange for a back link

• Pay for it

• Submit your site to directories

• Link to them and ask them to link back

• Post comments on related blogs

• Etc

Be creative. Come up with ways to get back backlinks to your site.

Optimize Your Anchor Text

For example, if you’re selling woodworking workshops:

Good: Click This Link to *Learn About Woodworking Workshops*

Where ** = The Link Text

Wrapping it Up

If you select your keywords carefully, optimize your title, your h1 tags and your keyword density, get quality backlinks and optimize your anchor text, you’ll be far, far ahead of your competition.

In fact, you now know more about how to get your website to rank well in the search engines than most webmasters on the internet. Now it’s time to put this knowledge to use and really see the results. What you learned here can literally double your business overnight.