Effective Lead Generation Ideas

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Effective Lead Generation Ideas – Pay Per Click Marketing

This will yield instant results with the ability to bring in very highly qualified leads based on the messaging of your ad campaign and your landing page’s call to action.

Effective Lead Generation Ideas – Social Media Marketing

With over 500 million users on Facebook and on Twitter, social media is no longer something any business can afford to ignore. Your customers and prospects are using these sites to interact, look up reviews, and most importantly, look for more information about products and services.

The collaboration of social media and search marketing has brought about Social Search: real-time results showing the latest Tweets, videos and blog posts based on the keyword typed.

Lead Generation Ideas – Facebook & LinkedIn:

Make sure you have a Facebook business page and strategy to get more “likes.”
Create a Twitter business page and strategy to acquire a larger fan base.

Set up a LinkedIn business page and a strategy on getting into the conversation and being involved with the business community.

Create a company blog and share information on your products and services. When you share information and pull/engage your audience, it becomes a great way to gain qualified leads instead of push/outbound marketing. Outbound marketing is becoming less and less effective, so think carefully before you decide to buy an email list of non-subscribers or hire telemarketers to do cold calling.

Effective Lead Generation Ideas – Organic Search Marketing

Organic search is still the most credible way to build a website. The main drawback is that it takes time.  As a long-term strategy however, having a well-structured website for search engines to find and crawl your site is absolutely necessary for your overall lead generation program.

Ensure that the first page SEO of your website has a content strategy and is filled with the necessary keywords, links, and fresh content.

Create videos of your products or services. The viral aspect of video is a great component to your effective lead generation programs.

Effective Lead Generation Ideas – Email Marketing

Your current database of email subscribers can be an incredibly powerful tool to turn them into customers. Email is still an incredibly effective way to communicate with your fan base and potential customers. Your subscribers already want to hear from you. Emails you send will have a high open rate. If you send emails of value looking to serve your customers, it is a great way to build a lead nurture program.

Use an email platform that allows you to track and measure your potential customers’ levels of activity based on your email offerings. This will let you to tailor it to their needs while providing your customers with more relevant information and offers.