Building an Online Brand vs Getting Branded Online

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

When you putting yourself / your content out there on the net you start to build what’s called an Avatar. It’s your online image aka your brand. Often people think that they should work on their brand first before they start putting out content.

I respectfully disagree. Now there’s nothing wrong with building an online persona in such a way that you’re building a brand, and if that’s your interest I have an easy peasy process for that. See your brand is made up of several factors. Here are just a few to get started with.

Imagery

We are visual creatures and we take in images very well, both in picture AND story form. This is why “my story” marketing is so powerful. More on that in another post. Notice a picture in every post I create? It’s not by accident

How you do things

When you see someone constantly doing videos writing blogs every day and you follow that person and take in all their content you start to get a feel for them. You start to understand and align with them. You even start to mimic them in your content. TRUE.

This is why it’s so important to hang around those who have what you want or who are doing the things you want to do.

Your modality

When I was in grade school, I heard that the best way to learn something was to; read it, write it, and say it. You had something like a 90% chance of remembering it over just doing one of three. However…some people have a preference in their learning modality.

Some are hands on, some can read it just once and master it while others need to be given write step by step directions. How you get your point across is how people will perceive you. So do all three and watch your following grow.

Engagement factor

There’s a tipping point when you become an online celebrity. You might as well pay attention now if you’re not there yet. The bigger you get online the smaller your core circle needs to be. Ever wonder why people charge more and more for products the bigger they get? For one…they are pulling those who take action and get results closer to them. And another is…because they can.

But in the early stages you want to engage with as many people as possible. And the quicker you move from 1 on 1 engagement to group engagement, the quicker you will grow that brand.

Results

People love to follow a leader…and leaders get results. We are results driven and don’t take excuses. So don’t bother offering them. Results come in various forms and we play in as many result oriented sand boxes as possible. Here is the truth to getting massive powerful quick results. Fail often, don’t be emotionally attached to the outcome and have fun doing it!

So there are the 5 quick steps on building a brand. Now before you go off leaving me a comment as I know you will.

“It takes a lifetime to build a reputation and only a few seconds to destroy one.” – Unknown

Switching gears….here’s the way to get “branded”…the wrong way. I shot this quick video due to some…let’s just call them critics. But it’s the way they spread negativity WHILE trying to build themselves up at the same time.

DON’T BE AN ONLINE HATER

The quickest way to get BRANDED…the WRONG way!

I understand taking a stand. But do so smartly so your brand can be built on your values not a knee jerk reaction.

I would love to hear your thoughts on the matter. Do leave a comment and share this…someone may just thank you for it!

Ken Pickard

The Network Dad

P.S. I mentioned the best way to get started was to fail…fail forward quick and fast. This just means plain old fashion massive action. But there’s a quick tip I can share that can help you build your brand right out of the gate.

Know Yourself – Know what you want to offer and how you’re going to offer it. Remember that modality.

Know your audience – Everyone has an avatar. The better you know your audience the better you can reach them and connect with them.

Now all you have to do is bridge that gap with your content. Empower Network can help you do that. Inside you will learn all about marketing, blogging and building a dynasty online AND offline.

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Now go be a rock star and build that brand!