4 Main Personality types

Ken Pickard Aug 8, 2014 · 4 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

If you have been around the block a few times I’m sure you’ve heard about the 4 main personality types. A slew of top trainers from like; Dani Joshnson, Jim Rohn, Tom “Big Al” Schrider, Jerry “Rhino” Clark, Jeff Combs and many others have taught on this topic.

There has also been a mirage of studies ranging from Myers Brigs to color charts. The 4 main personality types have been described as precious stones, animals and colors, with the last probably to easiest to remember.

However I just don’t hear this topic being covered very much with regards to online marketing. Until now. Along with a list of great trainings provided by Empower Network that support each job. Find that personality post here.

The leading experts say you want to write with the audience in mind. You want to appeal to their thinking and understanding. You want to write as if you are writing to a friend. This is all great stuff to an audience at large. But have you ever wondered what the triggers are for each personality? Having the right words can trigger the right response.

The 4 Main Personality Types and Dealing With Communication

Think about this… what is the biggest requirement for a relationship to work? It’s communication. And what is the biggest cause of conflicts and fights? It’s miscommunication. How many times have you heard or been witnessed to some kind of dialogue that went like this…

“That’s not what I meant.”

“But that’s what I heard.”

Sometimes different personality types speak a different languages. You need to learn how to identify each type and their specific language. This is a powerful skill in both offline and online relationships.

Have you ever wondered why someone has a messy room or car and they don’t seem to care but it really bugs the stuffing out of you? Or you’ve probably had contact with the person who is always direct and to the point and they make you uncomfortable. Maybe you thought negative about someone because of his or her loud and crazy shirt. Those are all indicators of their personality type.

Everyone has various levels of all 4 main personality types within us. Sometimes it’s real easy to say, “He’s a ‘Type A’ or ‘Red’ through and through.” But other times it’s a little trickier. This missing link of information is vital when making connections, and once you understand these differences you can really connect with people on a whole new level.

In the videos below I actually portray each personality type. I change my shirt and speech to look and act like that personality type. If you can lean how to relate to each personality type, you can eventually recruit each type into your business. Below each video are several words and phrases that you will hear or see from that type. Some words or phrases may overlap into each type.

Red / Ruby / Lion / Type A

Money motivated

Have fun

Family

Going places

Take charge

Challenge

Fast music

Easy

Completion

Be the best

Positive

Action

Leaders

Leverage

Simple plan

Good food

Great time

Sociable

Gifts – Action taker, motivator

Dislikes – Slow people, stupidity, negative, things that don’t work well

Blue / Saphire / Monkey / Type B

Loves to have Fun

Does not plan well in advance

Trendy hair

Spirit lifting

Life of the party

Not organized

Verbal processor

Travel

Chaos is ok

Often late

Talk all the time

Encouragement

Risk takers

Visionary

Promotions

Large center of influence

Spontaneous

Big loud clothe

High energy

Like to talk to people

Group activities

Popularity

Loves public recognition

Gifts – Inspirational, energy

Dislikes – Details, drama, being controlled

Green / Emerald / Owl / Type C

Instructions

The facts and figures

Details

Organization

Consistent

Reserved

Does not like to waste

Controlled

Problem solver

Smart

Well educated

Predictable

Slow to change

Factual

Documentation

Steps and flow charts

Perfectionist

Notice everything

Ask lost of questions

Which of the 4 Main Personality Types Are You?

Can you identify with each personality type? Do you lean toward one or the other? Knowing yourself more will also allow you to understand why you do things the way you do. You are just wired that way. When you find your dominant type embrace it. Celebrate you!

You may be able to look back on your life and identify specific events that may have helped shape your personality. Maybe you lean to one type because you’re pulling away from someone, or covering up issues that hurt you in the past.

You may be leaning to one type because you’re relating to someone you admire or someone who has influence over you. It isn’t until we free ourselves from these issues and really find ourselves, that we can help others.

Please share with the community if you have found any value from this. I would also love to know what personality type you are.

Ken Pickard

The Network Dad

P.S. When you share via Twitter Facebook and Google Plus make sure and tag me so we can continue our conversation on the 4 main personality types.