Marketers hide behind a screen and refuse to pick up a phone, and the post about converting leads names that as the reason most of them convert nobody. Kenny is honest that fear of rejection took him a long time to get past, and he does not pretend the call ever becomes comfortable.
The writer's block post is practical, and the best tip inside it is to read a book by somebody you admire and review it, which solves the blank page and gives a reader something at the same time.
The Facebook material draws on published research rather than opinion, and starts from setting expectations, so that people following a page know what they will get from it.
There is a football post defending a quarterback everybody had written off.
The blog is written warmly and addresses the reader directly. Read the leads post if your capture pages are working and nothing after that is.