What Is Marketing?

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

What is marketing? Its one of the most essential things in business in the world. The concept is very simple to understand. It can be called exposure.

What Is Marketing?

According to Wikipedia, marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

That pretty much sums it all up but it does not going into a great amount of detail. Lets break it down.

Marketing Is All Around Us

Every time that you get on the highway you will see big poles with huge sings promoting a product, service or a company. In turn, this is the basis of marketing. It is simply promoting those things.

In doing this, the desired goal is to be able to attract people to whatever it is you offer. And the cool thing today is that you don’t even have to have your own products to do this. Specially if you market on the internet. You can simply become an affiliate marketer and promote other people’s stuff and get paid.

This is key to understand. Almost all marketing is done with the hope of monetary gain. And it has to be because it costs a LOT of money to do it. I’m not saying it will cost you a lot for little things  you can sell on the internet.

I’m talking about large companies and corporations that have to keep their business afloat. Keep in mind that without marketing whatever you are promoting is very limited to the attention of the potential customers.

Online Marketing

You want to talk about a giant. Online marketing is a huge industry. You have affiliate, internet and network marketing. They are all great in their own right but one thing that they all have in common is that fact that without promoting there is no money.

Its as simple as that. The fact that you are reading this blog post illustrates a form of marketing. I’m promoting this blog post for the masses. I’m simply exposing it to as many people as possible.

But blogging is only one form. There are a ton more forms of doing it. Below is a lists.

• Article Marketing – Writing articles to article directories to get exposure to your offers.
• Video Marketing – Creating videos about your offer.  You can  use Youtube for this.
• Social Marketing – Using the social media to promote  your offers, products or services.
• E-mail Marketing – Using e-mails to reach people to expose them to your offers.

These are just a few of the many forms of doing it. And all of the ones I mentioned are online and are 100% free. There are also a ton of ways you can get exposure through paid marketing.

Also, you can do it offline as well. Here are a few forms.

• Post Cards – You can send post cards to different people about your business.
• Word Of Mouth – You can talk to people face to face about what you got.
• Bulletin Boards – You can post ads to about your company.

Notice that the only free way of doing it is by word of mouth. The rest will cost you some money. Specially the bulletin boards.

To conclude, marketing is a shorter way of simply saying the things people do to expose their offers, business, or products to potential customers.

Opt in and get the best form of online marketing you can get any where.