WHERE DO WE FIND BUYERS?
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Finding products to sell is a small fraction of the Affiliate Marketing Plan. The “meat” of affiliate marketing is finding buyers. Trust me, if there are buyers, there will be products to sell.
In general, there are two really great types of buyers – people who will buy no matter what the economy is doing.
The first group is called “desperate buyers” — they have a problem and they need a solution – now. For instance, people who are in pain. Or, they’re facing a financial crisis (like an impending foreclosure). They are looking for a solution as quickly as possible – and these folks have a credit card hot in their hands searching earnestly for a solution.
The second group is “passionate (or rabid) buyers.” You know these people. Maybe you are one yourself. They are people who buy everything on a particular topic. Maybe it’s golf. Or baseball. Or Harry Potter. Food and cooking. These can also be people who buy anything put out by a particular manufacturer (remember Beanie Babies?).
What are those things that your friends and relatives simply can’t live without? What’s Oprah talking about?
Actually, one way to find hot buyers is to look at what are hot sellers. This actually can kill two birds with one stone – not only can you find hot markets, you can find the products that are popular with buyers.
For instance…
Nearly all marketplaces – eBay, Amazon, Clickbank – and the like will also have a list of hot products.
With eBay, there is – eBay Pulse http://pulse.ebay.com/
With Amazon, there is – http://amazon.com/gp/bestsellers/books/ A useful rule-of-thumb is if a particular book is ranked 20,000 or higher.
Checking on a particular niche – see if there’s a magazine on the topic — http://www.amazon.com/magazine-newspaper-subscriptions/
Amazon Bestsellers in a variety of products: http://www.amazon.com/gp/bestsellers/
The Electronic Marketplace, Clickbank: http://www.clickbank.com/marketplace.htm
Let’s say I’m looking for a product with hot buyers. If we look under the “Health & Fitness Category” we see products which are listed in Clickbank’s definition of “most popular.” Currently, the top two products are “Fat Loss For Idiots”, and “The Truth About 6-Pack Abs”