Being told to think like Superman sounds ridiculous, and the post that says so leans on brain chemistry to argue the case anyway. That combination of the daft and the earnest runs right through here, alongside a piece on turning the phone in your pocket into something other than a distraction.
The practical half covers the mechanics of selling online. How to become an affiliate from a standing start. Why most traffic never turns into anything, and what that says about who you attracted. Where a squeeze page fits. What collectibles do for a seller on an auction site.
He is at his most useful on habits and self deception, with one post on the biggest lie people tell themselves and another on why new habits collapse in the second week.
The writing borrows heavily from named teachers and says so, which is more honest than pretending otherwise.
Take the traffic and affiliate posts as instruction. Take the Superman one as proof that a silly frame sometimes carries a real point.