Solo Ads to change your future…..
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
There are several different options to purchase ads and by far the most responsive ad to place in a newsletter/ezine is a solo ad.
What Are Solo Ads?
Solo advertising is an opportunity for you to rent and pay someone else to use their list. It gives you the opportunity to put your ad in front of thousands and potentially hundreds of thousands of people already subscribed to someone else’s list.
With a compelling offer, targeting the right audience and demographic and great ad copy you will have people opt-in to your list and be connected to you. I have coached thousands of entrepreneurs and when an entrepreneur asks me “If you were to start all over again and wanted to invest dollars into paid marketing what form would I choose?”
By far, I would definitely invest marketing dollars into ezine advertising (specifically solo ads) since it is the most cost effective form of advertising. Once you test and tweak the different newsletters you can expand out and scale your business.
Also once you find a set number of newsletters that have been very effective and profitable you can set this form of marketing on autopilot.Remember though just like any form of marketing it is important to test and know your metrics. Keep track of conversions, opt-ins and back end sales.Also make sure that you have your own email list that your subscribers can opt-in so you can have an effective follow up sequence of emails to build your relationship with them and the emails can do the selling for you.
Solo AdsHow To Know If An Ezine/Newsletter Is A Good & Reputable One?
Make sure the very first thing you do once finding a few ezines is that you subscribe to the list so you can receive the emails and offers. This way you can evaluate if the newsletter is offering the subscriber value in addition to the advertising emails that go out. I also recommend viewing past issues and archives if you can to see if the newsletter is offering value to the subscribers.
You want to avoid newsletter that pitches and send out ads daily and offer no value at all to the subscribers.Call or email the owner and ask a few questions.
A few questions can include and are not limited to:
What are the next dates available for advertising?
How often does the owner send out emails with advertising? Again make sure that the list is not being bombarded with advertising emails only.
How many new subscribers are being added to the list monthly? (This will help you determine that it is a growing and active list)
If the list owner gets back to you and you have subscribed and reviewed the content of the newsletter then decide if you feel that the list meets these qualifications and you would like to test running an ad.
Once running an ad and testing it; if you feel this is a worthwhile place to advertise in the future you can set up an ongoing deal with the list owner and try to negotiate a better price by buying several mailings in advance.Not all ezines are treated the same.
Make sure you do your research and do your due diligence. Don’t get caught up though in paralysis by analysis though. Take action, place an ad and test.
3 Critical Parts To Make Sure Your Solo Ads Will Be Profitable
The three things you need to evaluate to make sure that your solo advertising and testing is profitable is:
1.) Offer – Make sure that your offer is solid and that you have a proven system and offer that converts.
2.) The list – It is important to make sure that you know your audience and whom you are targeting.
3.) Copy – Your subject line is so critical to getting your emails opened. Make sure the subject line and ad copy of the email is strong.
How To Find Newsletters That Offer Solo Ads for Your Target Market:
1) Google Search – You can search Google by putting in your target market + newsletter or + ezine or +solo ads. For example if you are targeting network marketers or MLM you would enter MLM + solo ads or MLM + solo advertising. Then go through pages that come up and research to see if it is a viable newsletter by using the steps I mentioned above. Do you research and contact the list owner.
2.) Warrior Forum – The warrior forum is another great place to search for solo ad placement opportunities. You will have to be a member to do a search for solo advertising opportunities (membership is free). Search for solo ads and check out the threads. Pay attention to the views but more importantly the responses to see which ones seem to get the most response. Then view the threads and do your due diligence on the newsletter itself to make sure it is the right target audience.
3.) Directory of Ezines – This is a directory of ezines and newsletters where you can select your target market and view newsletters. The directory is helpful since it is one place you can visit and view several ezines and newsletters available in your niche. It also breaks down the number of subscribers, list owner contact information, etc. There is a one time annual lifetime membership but if you are serious about implementing this form of marketing I recommend having a subscription to the directory of ezines.
Follow the tips and outline here to make the most of your solo ads!
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To Your Prosperity,
Janisanj