January arrives and the shops already have Easter eggs out, which is where Lisa Devereaux begins a post about refusing to spend a year counting down to the next day off. She writes as an Australian mother of twins who travels for business and stays candid about the weeks she loses.
One post is a straight confession. Four weeks of flu, no marketing done, and then a written plan to restart. One paid campaign a day, three posts a week, two emails. Publishing that helps a reader more than any success story would.
The practical posts are short and specific. Why a free blogging platform costs you more than it saves. How to get a video off a sharing site and onto your own machine. Five mistakes that will finish a blog quickly.
She reblogs other people generously, which makes the whole thing feel like a conversation rather than a broadcast.
Read the confession post if you have fallen off your own schedule and cannot face starting again.