In a cafe they ask what you want, and you already know you will get it, which he uses to separate wanting from desiring. Wanting, he argues, is a state you can remain inside indefinitely, because it depends entirely on not having the thing. It is a neat piece of thinking dressed up as ordinary advice.
The technology posts are the surprise. One asks whether being permanently connected has already turned people into something part machine. Another covers a company's forecast that computers would acquire all five senses, and takes the claim seriously rather than treating it as a headline.
He also collects four applications for tracking habits and fitness, naming each one, which dates the post rather pleasantly.
Storytelling gets its own piece, arguing that a story outperforms data whenever the aim is persuasion. A post separating confidence from arrogance sits alongside, and the question is a fair one.
Fifteen posts. Read the want and desire one, then the one about machines.