Who should you actually listen to is the question this returns to most often, and George Lugo Jr answers it the way a mechanic would. Ask the person already doing the specific thing you want to do, not the person who happens to be standing nearby with an opinion.
The sponsoring material is the practical part. He reads personality types so you stop pitching everybody the same way, sets out what belongs on a business card in this line of work and what does not, and lists five things to check before committing to a company. A training balance scale keeps you from tipping entirely into learning or entirely into doing. There is also a short guide to writing email that does not arrive looking like spam.
The other half is product writing about meal replacement shakes, fibre and a ninety day programme, and it reads as promotion because that is what it is.
If your recruiting keeps going badly, the personality and listening posts are worth an hour. Take the shake posts as the pitch they plainly are.