He repeated affirmations for a long time, saying things he did not believe and waiting for reality to catch up, until he found a different idea with a deliberately different name. An afformation is a question rather than a statement, so the mind goes looking for evidence instead of arguing with the claim. One word changes the whole exercise, and that single swap carries the blog.
Elsewhere he stays honest about effort. Asking whether any of this is genuinely easy, he notes that the people he watched appeared to work very few hours a day, then concludes that skill in one specific method produced that, and no shortcut did.
His introduction to marketing online begins from search itself, from the fact that real people type things in for a reason, and works forward to who you are genuinely trying to reach.
Thirteen posts, several of them purely encouraging. Read the afformations one, then the one asking whether easy exists.