Wayne Blankenship

Wayne Blankenship opens with a folksy, self-deprecating letter from a rancher who tried to lasso, fatten, and eventually eat a wild deer that kept wandering up to his cattle feeder, a story that ends badly for the rancher and unscathed for the deer, included purely for the laugh rather than any business lesson attached.

His SEO post stays practical and current, walking through Google's own Keywords Tool and showing how typing a single niche term surfaces dozens of related combinations worth targeting, rather than describing keyword research only in the abstract. A companion post on excellence borrows from a presentation on Netflix's corporate culture, arguing that setting a real five year vision and breaking it into smaller, deliberate goals matters more than any single motivational push.

None of the three posts pretends the rancher story teaches a marketing lesson, letting it stand on its own as pure entertainment instead.

Read the rancher story for a genuine laugh, and the keyword tool post for something you can actually apply the same day.

THE RANCHER, THE ROPE, AND THE DEER OR WHEN A GOOD IDEA ISN’T!

Apr 21, 2013 · Wayne Blankenship

Since this is RANCH HUMOR, my apologies in advance to any Vegetarians, Vegans, PETA, Animal Rights activists and animal lovers worldwide who have no sense of humor and might be offended by…

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SEARCH ENGINE OPTIMIZATION USING GOOGLE’S ADWORDS KEYWORDS TOOL!

Apr 9, 2013 · Wayne Blankenship

Using Google’s Keyword Adword Tool for SEO! SEARCH ENGINE OPTIMIZATION is such a vital aspect to your success Online that it simply can’t be ignored. You need to be able to find…

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EXCELLENCE: HOW TO CAPTURE IT IN YOUR LIFE – Pt. 2

Mar 28, 2013 · Wayne Blankenship

CONTINUED FROM YESTERDAY’S BLOG: Sometime back, I stumbled across a brilliant presentation on the corporate culture at Netflix, via Jason Kottke’s website. I need to review it often, and I hope you…

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