He is Canadian and it shows in what he notices: a car plant moving south out of the country, the death of a Canadian folk singer with the lyrics printed in full, and a band from Ontario turning up on an American talk show.
The best of the personal development writing turns on one line about fearing the man who practised a single kick ten thousand times rather than ten thousand kicks once. He applies that straightforwardly to people trying every available method with half their attention on each.
One post explains a simple thing to try before you replace a phone battery that will not charge, and it is the most useful item in the set by a distance.
There are book and film reviews, a piece on writing with nostalgia deliberately, and an inexplicable article about garden gnomes.
Twenty one posts. Read the one kick post, then the battery one, and enjoy the gnomes on your way past.