He noticed that successful couples always get introduced with the man's name first and the woman's second, and wrote a post about the women in this industry precisely because of that. The observation is small, correct, and almost nobody else made it.
His self discipline piece is the practical one, and its first instruction is to treat a missed deadline as information rather than as a verdict, look briefly at what failed, and change one thing.
Two posts sit oddly and pleasantly apart from everything else. One explains how to choose an Italian wine. The other covers what to watch for when buying property in Switzerland, which is not advice you find lying around anywhere.
The marketing writing covers search optimisation and content at the level of somebody explaining it to a friend rather than lecturing a room.
Thirteen posts. Read the discipline one first, then the wine one for the pleasure of finding it there at all.