Catherine Alexandra, who writes as Cat, posted a status update partway through this blog announcing a breast cancer diagnosis, still waiting on further test results as she wrote, and asking readers directly to know what she was dealing with rather than finding out secondhand. That post sits apart from everything around it, and reframes the rest of the blog once you know it is there.
The marketing writing itself argues consistently for self-responsibility over blame, opening with the question of whether excuses have ever actually solved anything, and closes a long-running SEO series by insisting that a smaller number of relevant backlinks beats a large pile of unrelated ones. A post questioning a company's move from private to public ownership treats a real industry event, a major MLM firing its distributor force, as a warning sign worth naming directly rather than describing in vague terms.
A separate post marks nearly eight years since what she calls a life altering, nearly fatal occasion, without detailing what happened, treated with real gratitude rather than drama.
Read the status update first for context on everything else here.