Selling makes some people feel like a fraud, and they quietly decide they are not built for it. Deanna Baldwin takes that apart with a comparison anybody can check: putting an old sofa on a classified site works because whoever answers the advert already wanted a sofa. You are not persuading them of anything.
That idea runs through her strongest posts. You do not need everyone to buy. You need the people already looking, and the exhausting business of arm twisting falls away once you accept it. A companion piece lists the signs that you are suited to sales, and it is more honest than most because several of the signs have nothing to do with confidence.
The other half concerns being stuck. She writes about the moment she stopped settling for where she was, about removing her own escape routes so that backing out was not available, and about what to do when the usual advice to go and frighten yourself does not match the problem.
Nine posts altogether. Take the selling ones if you have been avoiding the ask.