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Marketing advice written for somebody who sells food is rarer than it should be, and this blog does nothing else. The numbered social series works through the platforms one at a time and asks each time what a specialty food producer or a mobile kitchen actually gets from it, which is a different question from what a brand gets.

The instant income posts are the most concrete. Upselling at the moment of the sale, building an upgraded package, and arranging endorsements between two businesses that share customers without competing for them.

Her headline post is honest about the struggle. She says she never knew what to put on a landing page, took classes, read the material, and came away with the one thing they all agreed on, which is that nothing after the headline gets read if the headline fails.

Certainty gets its own post, treated as the thing that decides whether you follow through.

If you sell food, start at part one of the social series.

The FoodiePreneur Tip: More Strategies To Create Instant Income In Your Food Business

Oct 15, 2012 · awesomeness
You Can Create Instant Income In Your Business Last time we reviewed a few strategies to create instant income.   Up-selling is one of the quickest strategies to add instant income.  Simply…
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From The FoodiePreneur’s Toolbox: How To Write Headlines That Get Results-Hint: Use Simple Sales Copy

Oct 11, 2012 · awesomeness
Would You Like To Write Headlines That Get Results? I am continuing to share some of my favorite tools in my FoodiePreneur toolbox. I have always struggled with writing ad copy and…
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Socially Yours-How To Use Mobile Marketing for the Food Business

Oct 6, 2012 · awesomeness
Mobile Marketing and The Food Business?  Is It A Match Made In Heaven? Or What…? When I started this conversation about using social media in your food business, I had no idea…
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How To Market Your Food Business Online Using Video

Oct 5, 2012 · awesomeness
Get In On This Inexpensive Method To Market Your Food Business Why would you consider using video to market your food business? Online video is the only advertising method that is predicted…
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Socially Yours-Part VII- Getting Your Business Together With Google+

Oct 4, 2012 · awesomeness
How To Use Google+ To Promote Your Food Business Part Two of our mini-series on the advantages of using Google+. Hello and welcome back!  If you have not been following along over…
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What Do YOU NEED To Follow Through in Your Business? CERTAINTY

Oct 3, 2012 · awesomeness
Are You Following Through” in Your Business? Learn how to take massive actions to get massive results in your business by simply following through.., I am a big fan of Tony Robbins.…
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Creating News With Your Blog: Oh! The Awesomeness Of It All!

Oct 1, 2012 · awesomeness
Starting a Blog? Create Your Own News! My Blog about blogging; content creation Let’s talk about creating your own news with your blog. Let’s assume that you have a blog or want…
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Socially Yours-Part V-How To Successfully Market Your Specialty Food Business Using Pinterest

Sep 29, 2012 · awesomeness
Learn How to Get traffic to Your Specialty Food Business Website Using Pinterest Welcome back!  Last time, we talked about using Twitter to market a mobile food business. Today, we delve into…
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Socially Yours-Part IV-How To Successfully Market Your Mobile Food Business Using Twitter

Sep 28, 2012 · awesomeness
Mobile Food and Twitter: How To Begin Welcome back! Our series on using social media in your food-related business continues.   We talked about using social media to successfully market your food…
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The Absolute, Unequivocal Power of Blogging

Sep 26, 2012 · awesomeness
Blogging can be considered as a form of self expression.  Over the past few years, blogging has grown and is quickly becoming a form of serious income both part and full time.…
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