Marketing advice written for somebody who sells food is rarer than it should be, and this blog does nothing else. The numbered social series works through the platforms one at a time and asks each time what a specialty food producer or a mobile kitchen actually gets from it, which is a different question from what a brand gets.
The instant income posts are the most concrete. Upselling at the moment of the sale, building an upgraded package, and arranging endorsements between two businesses that share customers without competing for them.
Her headline post is honest about the struggle. She says she never knew what to put on a landing page, took classes, read the material, and came away with the one thing they all agreed on, which is that nothing after the headline gets read if the headline fails.
Certainty gets its own post, treated as the thing that decides whether you follow through.
If you sell food, start at part one of the social series.