Marketing To Your Customers Through Email: A Guide

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Email Marketing Works

If you can show consumers what you are offering in an attractive and innovative way, they will probably purchase what you are selling. Is it really that easy? Indeed it is! If you can fulfill these goals, your profits will increase. By reading this article, you will find yourself well equipped to take on email marketing, so continue reading!

Add Social Media to your Email Marketing

A great way to increase the success of one’s email marketing campaign is to couple them with social networking mediums like Facebook and Twitter. This makes it easy for customers to share with other people from their social network. More people will learn about your business and join your email list. Invite them to join you in the social network/networks of your choice. This engagement will express that you are open to networking or offering further value. The marketing email becomes less automated and more real.

Congruent Message in Email Marketing

Your company’s branding should extend to the marketing you do through email. Because of this, you need to create a template that will let you incorporate your company colors, fonts and logos that you use on all of your marketing materials. Doing so can help your readers to recognize your company instantly.

Subject is Key in Email Marketing

It is important to be sure to use a strong title. Remember that a subject title should be grabbing and invites the reader to open the email, as it is the first thing they see. This is the single most important step in attracting new clients.

Timing is Important in Email Marketing

Consider the general weekly schedules of your readers and the purpose of your newsletter when deciding which day of the week is the best to send out your mailings. Most statistics show that emails sent during business hours are most likely to be opened and read. Family or leisure related newsletters, on the other hand, should be mailed on the weekend.

Learn What is Working for others in Email Marketing

See what the competitors do with email marketing to get ideas. This can easily be done just by signing up to receive their emails. Learning how they operate can give you ideas for boosting your own campaigns, ideally standing out from the others. See if you can find niches not addressed by your competition. If your competitors are sending out promotions, try to make yours more valuable.

Educate Yourself to Improve your Email Marketing

Educate yourself about email marketing using whatever tools necessary. Books on the subject may be available in libraries and online. You may also be able to find local seminars or workshops to attend; pay attention to the classifieds and bulletin boards.

Provide Value in your Email Marketing

Make sure your mailings include more than just a sales pitch. Send out a useful newsletter with information that will interest your customers. In other words provide value. If you only include sales pitches, your customers will be unsatisfied, which could lead to them unsubscribing from your list. So, even though your emails are created to sell product, be sure they include valuable, interesting information to keep readers interested.

DO NOT Spam in your Email Marketing

Do not engage in the distribution of unsolicited email. Messages sent to recipients who did not request them are at risk of being marked as spam. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.

Provide Clear Unsubscribe Option

Make sure you have a clear, unsubscribe button. Avoid not having an unsubscribe link or burying it within your email to the point where it is hard to find. Make your customers feel that you value their participation and not as though they have been roped in unwillingly and unable to escape.

Take Action in your Email Marketing for Results

Now that you have read this article, you surely have the tools you need to have a great e-mail marketing campaign. Think about what would be pleasing or interesting for you, and use that same buyer’s sense to market to your customers. You will be amazed at how quickly and how positive your results are.

if you found value in the content leave feedback in the comments section and share

Once I learned the language to use in my email marketing my results multiplied. I use my regular lead source, send one email and they choose to opt in to my list.

Email marketing is one of my favorite list building techniques.

for one of my lead sources