A man digs for gold, hits nothing, sells his equipment and walks away. The buyer brings in an engineer and finds the seam three feet from where the digging stopped. Bo and Mandy Snell retell that story and use it to ask why some people stop at the wall and others find the door, and it is the best writing on the blog.
The traffic post is enormous and genuinely thorough, separating what you do on your own pages from what you do everywhere else, and arguing that branding yourself has to happen alongside both.
There is a piece on why people think more clearly at weekends, taken from somebody else and reflected on honestly, about doing what you want rather than what you are told.
A social media post covers which platforms deserve the effort.
Read the three feet from gold post if you are close to abandoning something you have already paid for.