Repeat your chosen phrase, put it in bold, and link it to something else you wrote. Xavier Vargas explains his own search routine by narrating it while he does it, using the post you are reading as the demonstration, which is a genuinely clear way to teach something.
The backlink posts follow the same approach, covering what a reciprocal link is and where the value in one actually comes from.
He writes about being unemployed and about the loss of confidence in a traditional job, and that anxiety is the honest engine underneath the money posts.
One post about attraction and relationships is written frankly and cheerfully rather than crudely, and another defends a dog breed against the reputation attached to it.
The writing is loose and the punctuation is its own thing.
Read the search score post if the terminology has been putting you off trying any of it.