Part 1 – All Things Internet Traffic
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Internet Traffic
What is it and how to get Internet Traffic! Part 1 of 6
Traffic is the lifeblood of any website or online business – and is so important to every single website. Without traffic, no site can make sales, no site can offer information, and no site can, or will, stay in business or able to promote themselves to others. There’s no point in producing a website without traffic – but, unfortunately for some webmasters, they just can’t see beyond getting the site up. They’ve believed that ‘if they build it, they will come’ and find themselves completely unprepared for the reality that their well built, possibly ‘perfect’ site will see barely any traffic until it’s picked up by search engines. Or worse, will be closed down because the webmaster himself feels that the site isn’t as good as he’d hoped and has it removed.
But there’s more to it, even than that.
Traffic is traffic right? WRONG!
The single biggest mistake anyone makes when looking at creating and sustaining a site is thinking that as long as they bring in regular traffic, they’ll make money.
Though bringing in regular traffic is a key ingredient in a successful website – regular, targeted traffic that is looking for what you offer. They might only have a general idea, but still be at least in your ballpark, or they might be highly targeted, intensely focused individuals. Either way, the important thing is that they are LOOKING for you.
Traffic is the essential ingredient in any campaign and once someone has visited you once, with certain methods, you can stay in touch with them, keeping their responsiveness at a constant or increasing pitch, allowing you to offer them high quality products – when that traffic is looking for you, you can just about guarantee that you’ll be able to sell to them – or at least they’ll be more interested in buying from you.
This interest will convert into being far more predisposed to buying your products.
TARGETED TRAFFIC IS RESPONSIVE TRAFFIC!
You need people that know what you’re offering, and more than have a passing interest in it, are actually actively shopping for, or have been looking for your product or similar in the past. You need people that are willing to open their wallets and their minds to your message. Which, in turn means that you’ll be able to convert them to paying customers, or to people that click through to your ‘ultimate goal’.
Though traffic that passes through your site whilst randomly browsing, MAY make a purchase, its more likely you’ll sell to people you’ve positioned yourself to reach. Which is why, before you look at traffic, you have to look at niche.
Targeted traffic is actually easy to procure, as long as you know where to start – it takes a little work and a lot of patience, but you’ll find that any of your planning and work pays off ten times on the effort.
Targeted traffic, of course, is easy to generate, if you know what you’re doing. And that’s where this workbook comes in. We touch on all of the things that you can do to generate traffic, to give you a starting point to focus on generating traffic to your sites.
THE NICHE PLAN.
Do you know what niche your ‘ideal prospect’ is in. Are they network marketers, parents, bloggers, YouTube users?
Do they seek information on websites, or are they more likely to be sharing that information. Are they novices, experts or somewhere in between.
Defining your niche can make the difference between creating a buzz and creating a fizzle. When you create a buzz, in the niche you’re hoping to attract, the buzz ITSELF should sustain momentum and create more traffic, carrying you along as it spreads your message.
And that’s the ultimate goal of traffic generation – making sure that you’ve got a great base to start your traffic generation from – and in turn, build on with the people linking back to you.
Your ideal prospects may not only be a customer but an affiliate – promoting your product to earn a commission, so you’ll need to build a secondary ‘niche’ plan around attracting them. The ideal customer is far simpler to track down than you’d think – but it does take a little thought.
Your USP
One of the primary ways to effectively find where your traffic efforts should be focused on is to define your unique selling position.
Your unique selling position is what makes YOUR product or service the ideal solution for your targeted niche. This could be because of price, features – but most importantly, it should address what solution you’re offering to a problem that all of your niche shares.
Primary and secondary traffic generation
Traffic generation efforts themselves can be broken down into two different types of traffic generation.
Primary traffic generation is the type where you take the action that brings the traffic itself. Primary traffic generation types include advertising, opt-in lists, social networking, and in some cases blogging for traffic or posting articles on your own sites.
Secondary traffic generation is considered to be the generation of traffic that affects your search engine ranking – so again, blogging, articles, and the less obvious, like providing content for other sites as an ‘expert’ – generating link backs via article databases and more. This secondary traffic generation is generally considered to be more viral, but is important that you understand how to do it, so you can play by the rules.
Where search engines are concerned, following their guidelines towards steady results is infinitely more preferable than working with black hat techniques, gaining a brief advantage and then discovering that you’re banned when they find out.
The single most important thing about primary and secondary traffic generation is that you’ve got to know how to do it – and you’ve got to be willing to put in an effort. Otherwise you’ll find that you lose the effort you put in on all primary ‘fronts’. Traffic is a battle in many ways – and you have to choose which areas you want to push.
With this guide you can find a custom traffic generation solution that works for you, and then implement it with ease.
The Niche Plan Worksheet:
Business name____________________________________
Business URL_____________________________________
USP____________________________________________
One line summary of your business_______________________
Advertising/traffic budget______________________________
Primary niche to target________________________________
Where to reach them__________________________________
How to reach them___________________________________
Cost?_____________________________________________
Secondary niche to target________________________________
Where to reach them___________________________________
How to reach them?_____________________________________
Cost?_______________________________________________
Tertiary niches_________________________________________
Where to reach them?____________________________________
How to reach them?______________________________________
Cost?________________________________________________
Total cost_____________________________________________
Keywords to use
To use this sheet simply brainstorm. You’ll find a lot of the boxes help you fill in the other. There are several methods to find keywords for your niche plan. One is to think about everything your site would be searches to think about your USP – what other ways could you describe your selling position?
The most important thing to remember about keywords is that they are of use in every area of your traffic plan – from blogging, to articles, to pay per click campaigns and beyond.
A great way to choose keywords is to write words and phrases up to four words that described your product, the solution it provides, the problem it solves and the reason its worthwhile investing in.
We’ve included a keyword worksheet with this package, but you can use certain software that’s free to research keywords.
You could use keyword specific researcher tool, such as
Google Trends:
Once you’ve researched your keywords, categories them. Choose 10 primary keywords, and the rest are secondary. You can always add more primary keywords as you progress in your business. Put them somewhere safe and save them.
Now that you’ve worked out your niche, and where they are easiest to reach – now what?
Now you have to work out what forms of traffic generation you’re going to undertake. All of the methods we’ve outlined are easily used, but you’ll need to make a plan.
The Next Post will talk about you Advertising Plan.
To Our Success,
Brandi J Roberts
This is your invitation to lock arms with thousands of like-minded individuals that share the same goal – to obtain prosperity in every aspect of life! Do you think You could blog about things that are important to you?
I want to share with you the benefits and bonuses of locking arms with Team Take Massive Action.
Team Take Massive Action Is One of the Fastest Growing Teams within Empower Network!
We are focused on helping the average person, regardless of their experience level, to have success with Empower Network. The core focus of our team is teaching the “3 C’s of Online Marketing”.
How to CREATE Traffic, CAPTURE Leads, and CONVERT Sales!
Even at the basic member level in our community, you get access to a ton of additional training tutorials, community support, and more.
…On our Team we are focused and dedicated to help you succeed! Here Are Just A Few Of Our Team Benefits that help people stick with us!
- Daily Mindset Calls – Monday-Friday…
- Free Internet Marketing Webinars …
- Daily Action Assignments & Accountability
- Facebook Group Mastermind…
- Training Site (All Recordings & Tutorial Trainings)…
- Marketing System & Pages That Do All The Heavy Lifting For You…
And this is just the scratch on the surface of the value offered with your membership in Team Take Massive Action.