An about page that admits to two failed marriages, years of addiction and long stretches of depression is not the usual introduction on a marketing blog. Joe Frasca writes his that way, names his daughter as the reason he keeps going, and the rest of the blog reads differently once you have seen it.
The most useful post explains why first attempts at an online business fail, and its central point is that the barrier to starting sits so low that almost nobody prepares for what comes afterwards. Most people, he argues, fail without ever understanding what went wrong.
The rest is practical and short. Nine ways to bring targeted visitors rather than any visitors at all. Six search optimisation steps aimed squarely at beginners. What social media actually gives a small business.
Two posts promote training programmes he is affiliated with, and they read as promotion.
Read the about page first, then the post on why beginners fail, ideally before you spend anything.