Do you track your Facebook marketing?
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
6 Facebook Metrics Marketers Should Be Measuring
What statistics should you measure on your Facebook Page?
You will want to focus on your Facebook post metrics. These are the only indicators of the performance of your content. The other Facebook data can be misleading or gamed. It is very hard to trick individual post metrics.
Here are 6 key metrics you need to track your Facebook Page performance.
#1: Fan Reach – Fan reach simply corresponds to the number of fans of your Facebook Page who have seen any given post. This is “organic” reach, which means that it only records the views that occurred directly, not through friends of a fan such as a like, share or comment.
The fan reach metric is only available in an Excel file available for download. For more Info, Click HERE
#2: Organic Reach – Organic reach corresponds with the number of people, fans and non-fans, who have seen a given post. As with fan reach, organic reach only records views that are not the result of a friend of a fan’s action (which is counted in the viral reach).
The organic reach is easier to find, as it is located within the Insight interface of your Page. Just go to your Insights, scroll down to your list of posts, click on the Reach number for each post and hover your mouse on the bar chart for “Organic” and you’ll see the number. For more Info, Click HERE
#3: Engagement – According to Facebook, with regards to post level metrics, engagement is “the number of people who clicked anywhere in your post”.
This includes liking, commenting and sharing and people who’ve viewed your video or clicked on your links and photos. And it also includes people who’ve clicked on the person’s name who made the comment, liked a comment, clicked on your Page name and even gave negative feedback by reporting your post. For more Info, Click HERE
#4: People Talking About This (or Storytellers) – The “People Talking About This” data in Facebook Insights is sometimes referred to as “Storytellers.” This is one of Facebook’s metrics that few people understand.
This metric is part of the engagement metric. So the number of “people talking about” a post is included in the number of people who “engaged” with that post.
The “people talking about this” metric only measures three types of actions: likes, comments or shares. For more Info, Click HERE
#5: Click-Through Rate – The CTR, or click-through rate, has been around for years on the web. It’s used to measure the effectiveness of email marketing, banner advertising, search engine ads such as Adwords campaigns or landing page quality. The click-through rates tell you the number of people who have clicked on a link in your content, watched your video or viewed a larger version of your photo. For more Info, Click HERE
#6: Negative Feedback – Negative feedback is a “negative” action taken by a fan on your piece of content. It can be hiding a specific post, hiding all future posts from your Page, unliking your Page or even worse, reporting it as spam. The negative feedback metric counts the number of users who really did not like your content or the fact that it appeared in their newsfeed. For more Info, Click HERE
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