Tony Power tells a specific, local story with real stakes: McDonald's pushing to open a location in the small Victorian town of Tecoma despite ninety percent of residents voting against it, and he calls the company's tactics bullying rather than free enterprise, naming the exact vote and the community reaction rather than staying abstract about corporate overreach.
He is candid elsewhere about the physical cost of chasing sales early in his career, describing a mentor who taught him to skip meals mid conversation with a prospect rather than lose momentum, a habit Power admits he adopted himself even though it clearly was not healthy. A post citing Robert Kiyosaki's endorsement of network marketing as the business model of the coming century sits next to a sharply critical aside about a wealthy businesswoman's proposal to let non-violent criminals buy their way out of jail.
A list of ten email copywriting commandments, credited to marketing consultant Gail Goodman, is the most conventional post here, useful but less distinct than the community activism and personal material.
Read the McDonald's and success principle posts for Power's own voice and real local stakes. The copywriting list is solid reference material.