How To Increase Conversion Rate From Blog Traffic? Here Are 7 Tips
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Blogging is a very credible and targeted method for generating quality leads. Because through blogging, you are able to position yourself as a leader or an expert in your field, you create a following and your readers are willing to join you in your business. And bare in mind, these readers who join you, are highly targeted and want to make it BIG together with you in the business.
Currently, “blogging is in town!” Many internet marketers realise the power of blogging and are incorporating this method into their internet marketing strategy.
However, there is still a huge question that lingers in the air: How to increase conversion rate from your blog traffic?
If you know a little about SEO and how to rank your blog on the first page of Google, you would know that starting up a new blog on a new domain, it takes at least 3-6 months to get some SEO (search engine optimisation) juice and start at least ranking at a decent level. Unless your domain has been around for a while and has a lot of backlinks driving to it, it’s hard.
You might be interested in reading this article I wrote last week about how I got my blog post to rank No 1 on Google in just 16 hours — Check it out
Oh yeah, our traffic rate increased 160% in just couple of days! How powerful!
OK, without going on too much, here are 7 tips how you can increase conversion rate from your blog traffic
1. Use catchy phrases to draw attention – Get noticed. Make interesting facts in the body of your blog to stand out. Truth is that people wouldn’t go reading past the title of your blog if it doesn’t pick their interest. When you write your title, you should keep into considerations two factors:
- Your target audience and
- The search engines.
The heading must be exciting, think of some of the best selling magazines. Celebrity, cooking, cars, fitness etc. Pick any issue and learn how to create exciting heading that grab attention.
2. Write something useful for your target audience – Blogging as a means of generating traffic is very effective if it is being used to solve problem for a specific type of readers, your target audience. It is a prerequisite that you already know your audience before opting for this kind of lead generating technique. Brainstorm top 10 things about your audience that you know, they possible likes, interests, issues etc. Know your audience, give your readers real value, something they will appreciate.
3. Create and Opt-in page in your site – Opt-in page is just an online form where visitors can type their names, email addresses and contact numbers. This is a must to generate leads. It is effective especially when your blog offers something of value for the readers and it has to be FREE. People do not mind signing up when they are offered something valuable they can use – it is otherwise known as the ‘ethical bribe’.
4. Position yourself as an expert – One of the key benefits of blogging is establishing yourself as an expert. Nothing draws people easier than people who are master of their won field. It has some magnetic properties.If people perceive you as an expert in the field, they want to be around you, they want to sign up for your mailing list, follow you on social media to see what you say etc. Think about it, we all already do that. I follow Tonny Robbins, Richard Branson etc. You can create your own following. It is called attraction marketing.
5. Offers solutions to their problems or issues – Why do you think is the reason why you are reading this article? Because you have problems or issues in mind that you want resolved or answered. The same is with those who browse other blogs. If you help them solve their problems they will follow you and be on your mailing lists.
6. Pop-ups! – Okay, pop-ups can be annoying unless you offer an irresistible opt-in bait, you won’t get many conversions on your pop-up. We get a conversion rate of around 2-6% on our pop-up and another. Pop ups are very effective in generating leads.
7. Instruct your readers – Use Call To Action (CTA) in every blog you create. Once your reader gets interested with your ideas, you can easily convince them on what to do next. If you won’t tell what your reader will have to do next, you are giving them a chance to decide what to do which may not be in line with what you expected them to do. For example: “pls click like button”, “share the content”, “leave comments” etc
These are just 7 basic strategies how you can increase conversion rate from your blog traffic. If you are up for discovering more strategies click on the link below and watch the presentation!
I Want To Discover Strategies To Increase Conversion Rate From My Blog Traffic NOW!
To your success,
Marcin and Mari
www.facebook.com/mwmarczak