Learning to disqualify people is the most useful idea on this small blog, and it runs against everything beginners get taught. Armando Arias argues you should build a set of questions that tell you quickly whether somebody belongs in your business at all, rather than chasing everyone who says maybe.
The rest is organised by company. Travel, skincare, juice, coffee and nutrition businesses each get their own post, aimed at somebody who has already joined one and wants to know how to work it, or who is still deciding.
He treats recruiting as a craft rather than a numbers game, starting with how you invite somebody to a presentation and what happens when they turn up.
The social media posts are more ordinary, though the instruction to answer people quickly when they mention you is one most businesses ignore.
Twelve posts, each tied to something specific. Find the company you are being asked about, then read the disqualifying piece before you answer anybody.